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Comunicação de Alto Impacto

Comunicação de Alto Impacto

Comunicação de Alto Impacto

Confira os artigos de conclusão de curso de nossos alunos:

O Conceito 4.0 na Indústria

BBI of Chicago
October 2022

The 4.0 Concept in Industry
By: Túlio Camargos Guimarães.
Industry 4.0 aroused my interest due to my commercial role in the group where I work...

Aspectos da transformação digital para o sucesso dos negócios

BBI of Chicago
October 2022

Aspects of digital transformation for business success
By: Hugo Alves da Silva.
Digital transformation is transforming the way business is done. Today, instead of products...

Checklist de Negociação.webp

BBI of Chicago
September 2022

Negotiation Checklist
By: Vanessa Cristina Teixeira.
We, as individuals, citizens, or professionals, always get into a negotiation situation for...

Relevância do marketing e das mídias digitais na pandemia

BBI of Chicago
September 2022

The relevance of marketing and digital media in the pandemic
By: Jackson Elder Alves Rodrigues.
The pandemic changed not only everyday social lives but also market behavior...

Vieses cognitivos no discurso de vendas no varejo presencial

BBI of Chicago
August 2022

Cognitive biases in face-to-face retail sales discourse
By: Douglas Gomes Carvalho.
Cognitive biases are systematic deviations of thought that occur when processing and...

A importância da Negociação.jpg

BBI of Chicago
August 2022

The Importance of Negotiation
By: Erick Soares Gonçalves.
Negotiation can be defined as the search for conflict resolution and is present in all...

A Importância de um Planejamento Financeiro para a Sociedade

BBI of Chicago
August 2022

The Importance of Financial Planning for Society
By: Eduardo Emilio Baade.
According to Greek philosopher Plato, “The really important thing is not to live, but to live...

Vieses e suas implicações na tomada de decisão do investidor

BBI of Chicago
August 2022

Biases and their implications for investor decision making
By: Douglas Moreira da Silva.
With the sharp growth in the number of Brazilians who have started investing in the...

Transformação digital: vantagens e desafios na Pandemia

BBI of Chicago
August 2022

Digital Transformation: The Advantages and Challenges Amidst a Pandemic
By: Carla Graciele Suliman.
Faced with the “new normal” that emerged since the beginning of the pandemic in March...

Resolução de Problemas Complexos na Advocacia Empresarial Consultiva.jpg

BBI of Chicago
June 2022

The solving of complex problems in Consultative Business Lawying
By: Camila dos Santos Oliveira.
Advocacy consultative aims to deliver the solution that best fits the current legislation...

Comunicação eficaz

BBI of Chicago
June 2022

Effective communication as essential in a negotiation
By: André Felipi da Silva.
It is undeniable that the act of negotiation is present in our daily lives. Negotiations include...

Robô Advisor, Internet das coisas e o mercado financeiro.jpg

BBI of Chicago
May 2022

Advisor Robot, Internet of Things and the Financial Market
By: Ana Claudia Santos.
Currently, the representation of digital channels and online transactions carried out by banks...

Sensemaking - Liderança comportamental no Caos.jpg

BBI of Chicago
May 2022

Sensemaking - Behavioral Leadership in Chaos
By: Aline Sobral Pavanello.
We currently live in a much more dynamic world, where traditional management and...

A aceleração da transformação digital com a chegada do Covid-19.jpg

BBI of Chicago
March 2022

The acceleration of digital transformation due to covid-19
By: Vinicius Pereira Silva.
Since 2019, the world has been suffering the consequences of a pandemic. According...

Transformação digital por meio da Metodologia ágil

BBI of Chicago
March 2022

Digital transformation through agile methodology
By: Thiago Luiz Moretti Alvarenga.
We live in the era of digital transformation, some countries are more evolved than...

Democratização da Educação Financeira no Brasil.jpg

BBI of Chicago
March 2022

Democratization of financial education in Brazil
By: Alex Toshio Kassada.
Currently, financial education is one of the most discussed topics on the national scene of our...

A influência dos processos mentais na tomada de decisão.jpg

BBI of Chicago
March 2022

The influence of mental processes on decision making
By: Alex Toshio Kassada.
In the American film “The Big Short,” based on actual events, Michael Burry is the real main...

Negociação Amplo arcabouço conceitual e processo de comunicação bilateral.jpg

BBI of Chicago
February 2022

Negotiation: Broad conceptual framework and bilateral communication process
By: Larissa Molinari Freitas.
Negotiation is a topic that is, in everyone's daily lives, everyone will probably need to...

Preparação - A arte da Influência na Negociação.jpg

BBI of Chicago
February 2022

Preparation – The Art of Influence in Negotiation
By: Patricia Dalbem Pianissola.
Negotiation is a part of everyday life. We are exposed to situations that lead us to negotiate...

Mapeamento de vieses comportamentais versus gatilhos mentais.jpg

BBI of Chicago
February 2022

Mapping behavioral biases against mental triggers
By: Alex Mello Kraus.
The postgraduate course in Business Management with a Focus on Behavioral Skills, offered by the BBI of Chicago, addresses two...

A influência do gatilho mental da escassez no comportamento de compra em e-commerce.jpg

BBI of Chicago
February 2022

The influence of scarcity mental trigger on e-commerce purchasing behavior
By: Priscilla Maciel Borges Ribeiro.
This paper aims to present the mental trigger...

Do pensamento à cocri(ação); desafios e oportunidades na implementação do planejamento est

BBI of Chicago
February 2022

From thought to co-creation: challenges and opportunities in implementing strategic planning in small businesses
By: Samuel de Cerqueria Longo.
It is estimated that 60% of companies close...

Profissão Design aspectos da criatividade na resolução de problemas e na negociação para v

BBI of Chicago
January 2022

Profession Design: aspects of creativity in problem solving and negotiating for sales
By: Suélen Serafin.
A designer can work in different areas: interior design, graphic design, fashion design...

Aplicação de Métodos Ágeis na estrutura sistêmica do Sesc Rio.jpg

BBI of Chicago
December 2021

The Application of Agile Methods in the systemic structure of Sesc Rio
By: Mariana Calheiros Catão.
To achieve the objectives, it is important to know the particular characteristics of Sesc Rio...

BBI of Chicago
December 2021

The importance of creativity for problem solving
By: Gabriel de Azevedo.
The business world has always been challenging due to the numerous problems...

BBI of Chicago
December 2021

The influence of behavioral finance on interstate purchase choices
By: Karoline França da Silva.
For a long time, it was believed that human beings were rational beings who made the...

Praxeologia aplicada às Finanças Comportamentais .jpg

BBI of Chicago
December 2021

Praxeology applied to Behavioral Finance
By: Kabian Sadi Campozana.
The Austrian School of Economics in Praxeology studied human action. The fundamental foundation...

A Era da Desinformação e Seu Impacto na Vida em Sociedade.jpg

BBI of Chicago
November 2021

The Era of Disinformation and its Impact on Life in Society
By: Cláudia Cividini.
Online information can be an ally or a big problem that cannot be solved quickly. Nowadays, amid a...

Método Ágil e Ciência de dados como as confecções brasileiras podem se beneficiar.jpg

BBI of Chicago
November 2021

Agile Method and Data Science: How Brazilian Apparel Can Benefit
By: Lucila Augusto da Costa Lorencette.
The Brazilian textile and apparel industry is the fourth largest worldwide. According to data from the...

Aplicação de metodologias ágeis em projetos de tecnologias médicas.png

BBI of Chicago
October 2021

The application of agile methodology in medical technology projects
By: Livia Oliveira Batista.
Agile methodologies are increasingly more common and can be applied in different areas. We can see ...

Popularização do day-trade e seus “Trades” das redes sociais.jpg

BBI of Chicago
October 2021

Popularization of day-trade and its “Traders” on social networks
By: Gino Fellipe Santoro.
With globalization becoming a part of our daily lives and the world being within our reach through a ...

A Importância da Mediação para o Gestor de Negócios

BBI of Chicago
September 2021

The importance of mediation to the business manager
By: Rubia Telles de Souza Vidal.
Based on a critical standpoint, it is noticeable that a negotiation based on a systemic managerial view...

Artigo O cérebro no processo de tomada de decisões.jpg

BBI of Chicago
August 2021

The brain during the decision-making process
By: Monique Rios Cunha.
The decision-making process, contrary to what it seems like, is not entirely logical and rational. In real..

Artigo Empreendedorismo digital - um olhar sobre as Fintechs.jpg

BBI of Chicago
August 2021

Digital marketing: looking at fintechs
By: Ana Luiza Oliveira.
For the consumer, financial institutions have become stale for too long because of the market’s low...

O que OKR’s e Business Agility têm em comum 1.jpg

BBI of Chicago
Agosto 2021

Similarities between OKRs and Business Agility
By: Felipe Carvalho de Figueiredo.
The market for the development of digital solutions is today one of the hottest, has one of the highest...

Artigo Métodos Ágeis - Uma outra perspectiva sobre as causas de resistência....2.jpg

BBI of Chicago
Agosto 2021

Agile methods - Another perspective on the causes of resistance to adopting agile methodologies in a general scope
By: Daniel Soares Garcia.
The creation of the Agile Manifesto, or the Manifest...

Artigo - Vantagem Competitiva.jpg

BBI of Chicago
Agosto 2021

Competitive Advantage
Por: Otávio Odppis Zital da Silva.
With today’s highly globalized economic scenario, people and companies can acquire products and...

Artigo - Comunicação Não Violenta na Gestão de Negócios 2.jpg

BBI of Chicago
Julho 2021

Nonviolent Communication in Business Management
Por: Liliane da Consolação Pereira Santos.
How much do our feelings and needs interfere in our interpersonal relationships in organizations...

Artigo A Humanização do Direito.jpg

BBI of Chicago
Julho 2021

The Humanization of the Law
Por: Laura Fernandez Suárez.
Getting to know and deepen my knowledge in agile methodologies has changed my life, transformed...

Foto Artigo - Como o conhecimento sobre falácias argumentativas.jpg

BBI of Chicago
Junho 2021

Como o conhecimento sobre falácias argumentativas pode nos ajudar na tomada de decisão
Por: Jean Lucas Pires.
Vieses cognitivos são interferências e tendências sistemáticas cerebrais, causadas por processos...

Foto Artigo - O uso do Scrum para melhoria de produtividade.jpg

BBI of Chicago
Junho 2021

O uso do Scrum para melhoria de produtividade
Por: Philip Russo da Silva.
O dinamismo do mercado cria ambientes susceptíveis a mudanças que podem gerar uma...

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